What Makes a Winning Product in 2023?
Recession-proof and budget-friendly
"Done-for-you" convenience
Entertaining and home-based
Educational and skill-building
Long-term savings potential
Multipurpose and adaptable
Best Dropshipping Niches in 2023
Fishing and outdoor hobbies
Extreme sports and activities
Home art and special events
Gaming and accessories
Futuristic kids' toys
Women's fashion and grooming
By taking into account these crucial elements and concentrating on in-demand niches, businesses can strategically position themselves for success in the competitive arena of 2023.
How to Find Winning Products in 2023
As e-commerce continues to evolve and become increasingly competitive, it's more important than ever to stay on top of the latest trends and identify winning products that can help your business thrive. Here are some free and paid methods for finding winning products in 2023.
Free Methods
Method 1: Viral Research
This method involves finding new viral products in the USA, Canada, or UK market by searching through ads on social media platforms like Instagram and Facebook. Here are the steps to follow:
Find a new viral product in the market.
Create an account on Dropshiprabbit.
Sort by most impressions.
Search through all the ads and find a product that meets the criteria.
Once the product meets parts of the criteria, search for the product on Aliexpress to see if it's available.
Check that the product has between 500 to 8,000 orders.
Search for the product name on the TikTok platform.
Read the comments and see what they could do better based on the feedback.
Method 2: Broad Niche Scalping
This method involves searching for products in broad niches that are popular on TikTok. Here are the steps to follow:
Go to TikTok.
Search for keywords related to popular niches such as fashion, beauty, jewelry, kids, and pets.
Search through all the videos and find the ones with the most views.
Search for the broad name of the product on Aliexpress to see if it's available.
Check that the product has at least 1,000 orders.
Method 3: Brand Research
This method involves searching for popular brand names in popular niches on TikTok and finding similar products on Aliexpress. Here are the steps to follow:
Go to TikTok.
Search for big brand names in popular niches.
Look at the top videos and find a similar product on Aliexpress.
Check that the product has at least 500 orders.
Method 4: Supplier Winners
This method involves finding viral products in the USA, Canada, or UK market and identifying the suppliers for the product with the most orders on Aliexpress. Here are the steps to follow:
Find a viral product in the market.
Find the suppliers for the product with the most orders on Aliexpress.
Message the top 3-5 suppliers using the script provided below.
Supplier Script:
"Hello (SUPPLIER NAME),
My name is (YOUR NAME), and I am a professional drop shipper. I see you are the best supplier for (THE PRODUCT). I am wondering if you know of any other products in the (YOUR NICHE) that are doing well right now for other drop shippers. I would love to work with you on a new dropshipping product. I look forward to hearing from you, thanks for your time.
(YOUR NAME)"
Paid Methods
One of the best tools for finding winning products quickly and easily is peeksta.com. This tool can speed up the process of finding products and provide valuable insights into what products are popular on TikTok.
In conclusion, finding winning products in 2023 requires a combination of research, creativity, and persistence. By using these free and paid methods, you can identify products that are in high demand and position your business for success in the competitive e-commerce landscape.
STORE DESIGN FOR 2023
In this era of e-commerce, designing an online store is an important aspect of running a successful business. To make your online store stand out, here are some tools and resources to help you create a professional and attractive design.
How to Find Domain Name: Finding a short and smart domain name can be challenging, but there are tools available to make this process easier. One such tool is the Business Name Generator In the search bar, you can specify the length of your desired domain name. If the price of a domain name is too high, try making small changes to your search query to generate alternative names.
Another tool that can be useful for a domain name search is Instant Domain Search.
Where to create Logo & Customize Images: Having an attractive logo and images is essential for creating a professional online store. Canva is a great platform for designing logos, favicons, banners, and customizing images. Canva
Where to create GIFs: Animated GIFs are great for adding some personality to your online store. Ezgif is a free platform that allows you to create GIFs from images, convert videos to GIFs, split, and customize them.
Where to Create Professional Videos: Creating high-quality videos can make your online store stand out. InVideo is an exclusive platform that can help you create professional videos. InVideo
What Platform to Use: Shopify is a popular platform that offers a 90-day VIP offer for $1. This is a great opportunity to try out their platform and see if it's the right fit for your online store. You can also claim a free domain name through Hostinger.com.
Recommended Chrome Extensions: Colorzilla is a Chrome extension that can help you identify color codes.
AliSave Chrome Extension is a useful tool for downloading images and videos from AliExpress. The Keywords Everywhere Chrome extension can assist you in keyword research.
Extra Support for Content: Conversion.ai is a great platform for content writing. It uses artificial intelligence to generate high-quality content. Plagiarism Detector is a useful tool for checking your text for plagiarism.
In summary, the above tools and resources can help you create a professional and attractive online store that stands out in the crowded e-commerce landscape. Use these resources to develop a unique and memorable brand that resonates with your customers.
TOP APPS 2023
AutoDS: https://autods.com/
Loox: https://loox.app/
Klaviyo: https://www.klaviyo.com/
SMS Bump: https://smsbump.com/
Tidio: https://www.tidio.com/
Bundle Bear: https://bundlebear.com/
BeProfit: https://www.beprofit.io/
Klaviyo Setup:
Welcome Series
Newsletter Welcome Subject: Welcome to the Just Decore Community
Title: The Exclusive Home Decor Collection
Dear valued customer,
Welcome to Just Decore! We are thrilled to have you as a part of our community and look forward to providing you with the highest quality home decor items and excellent customer service.
As a token of our appreciation, we would like to offer you a special discount code for your first purchase with us. Simply use the code SAVE5 at checkout to receive $5 off your order.
In the coming days, you will receive a series of emails introducing you to our store and the various products and services we offer. We hope these emails will help you get to know us better and find the products that are right for you.
If you have any questions or concerns, please don't hesitate to reach out to us. Our customer service team is always happy to help.
Thank you again for choosing our store. We can't wait to serve you and become your go-to destination for all your shopping needs.
Sincerely,
In the next email of the welcome series, you can introduce your customers to your store's best-selling products and highlight any special deals or promotions you have available. You can also include customer reviews or testimonials to give potential customers an idea of the quality of your products and service.
Additionally, you can share more about your company's mission and values, and how your products align with those values. This can help customers feel more connected to your brand and understand what sets you apart from other stores.
For example Dear valued customer,
Thank you for joining our community! We hope you enjoyed your first experience with us and are looking forward to providing you with many more.
As promised, we wanted to introduce you to some of our best-selling products. [Insert product descriptions and images here]. These products have consistently received high ratings and rave reviews from our customers, and we are confident they will become some of your favorites as well.
We also wanted to let you know about a special promotion we are currently running. [Insert promotion details here]. Be sure to take advantage of this limited-time offer while you can!
At [Your Store], we are committed to providing high-quality products that align with our values of sustainability, social responsibility, and innovation. We believe that by offering products that align with these values, we can make a positive impact on the world and our customers' lives.
Thank you again for choosing our store. We are always here to assist with any questions or concerns you may have.
Sincerely,
[Your Name]
[Your Store]
In the next email of the welcome series, you can focus on building a relationship with your customers and encouraging them to engage with your store. This could include inviting them to sign up for your email list or newsletter to receive updates about new products, sales, and special offers.
You can also encourage customers to follow your social media accounts or join your loyalty program to stay connected and earn rewards.
Additionally, you can highlight any resources or services that you offer to help customers make informed purchasing decisions, such as product guides, size charts, or a customer service hotline.
Here is an example of what the next email in the welcome series could look like:
Dear valued customer,
We hope you are enjoying your experience with our store so far! As a part of our community, we want to make sure you are fully informed about all the resources and services we offer to help you make the most of your shopping experience.
We are active on social media and would love for you to follow us on [insert social media platforms] to stay connected and get a behind-the-scenes look at our company and products.
Finally, if you have any questions or need help making a purchase, our customer service team is always here to assist. You can reach us by email or live chat on our website. We also have several product guides and size charts available to help you find the perfect fit.
Thank you again for choosing our store. We value your business and are committed to providing the best shopping experience possible.
Sincerely,
[Your Name]
[Your Store]
Abandoned Cart Emails
Template 1:
Subject: Don't miss out on [product name]!
Hi {{ first_name|default:"" }},
We noticed that you left [product name] in your cart on our website. We hope everything is okay and that you're still interested in making a purchase.
To make it easier for you, we've included a direct link to your cart below. All you have to do is click the link and complete the checkout process.
{{ event.extra.checkout_url }}
If you have any questions or need assistance, don't hesitate to reach out to us. We're here to help.
Thanks for considering [product name] and we hope to see you back on our site soon!
Best regards,
[Your name]
[Your Store]
Template 2:
Subject: [Product name] is waiting for you!
Hi {{ first_name|default:"" }},
We hope you're doing well! We noticed that you left [product name] in your cart on our website and we wanted to remind you about it.
We think you'll love [product name] and we're here to help make your purchase as easy as possible. If you have any questions or need assistance, just let us know.
To make it even easier for you, we're offering a special discount on [product name] just for you. Use code [discount code] at checkout to receive [discount amount] off your purchase.
Don't miss out on this opportunity to get [product name] at a discounted price. Click the link below to complete your purchase.
{{ event.extra.checkout_url }}
We hope to see you back on our site soon!
Best regards,
[Your name]
[Your Store]
Template 3:
Subject: Your cart is still waiting for you – and so is our [discount or promotion]!
Hi {{ first_name|default:"" }},
We hope this email finds you well. We noticed that you left some items in your cart on our site and wanted to remind you that they're still waiting for you.
To make it even more tempting to complete your purchase, we're currently offering a [discount or promotion] on all orders. This is a great opportunity to save on your purchase.
To take advantage of this offer and complete your purchase, just click on the link below:
{{ event.extra.checkout_url }}
If you have any questions or need help with your order, don't hesitate to contact us. We're here to help make your shopping experience as smooth as possible.
Thanks for choosing [store name]!
Best regards,
[Your name]
[Your Store]
I hope these templates are helpful! Let me know if you have any questions.
Customer Thank You
Subject: Your [store name] Order Confirmation
Hi {{ first_name|default:"" }},
Thank you for your order from [store name]! We're excited to get your products on their way to you.
Your order will be shipped within [time frame] and you'll receive a shipment notification email with tracking information once it's on its way.
If you have any questions or need help with your order, don't hesitate to contact us. We're here to help make your shopping experience as smooth as possible.
Thanks again for choosing [store name]!
Best regards,
[Your name]
Tidio AI Responder Message:
We try our best to ship items as fast as we can. Please allow 4-7 days for production time for your order to ship out. Average shipping times are 15-21 days. Tracking numbers will be updated 3-5 days after your order has been SHIPPED. If you haven’t received a tracking number after 7 days, please email us
SMS Bump Full Setup:
SETUP SECTION
1. Go to View Guide in the Welcome Section of the Dashboard and set up your compliance.
2. Enable Marketing Checkbox and ensure it is not preselected as this is against regulations.
3. Go back to your Store>Settings>Checkout>Email marketing and make sure the preselect option is disabled.
4. Scroll down to Checkout Language and select Manage Check Out.
5. Go back to SMS Bump and copy (CMD + C / Control +C) the language provided below:
a. { Sign up for exclusive offers and news via text messages and/or email }
6. Go back to store and select Settings>Checkout>Check out language and select manage check out language.
7. Click Control F to search for phrases and type in Accept Marketing\ Checkbox Label at top of the page in the search bar.
8. Paste the text from line 5 into the Accept marketing Checkbox section and Save Settings.
9. Go to your cart and it should look like the one below.
10. Go to the Shipping address phone number and make it Optional or Required.
11. Go back to Shopify Store, select Form Options> Shipping Address Phone Numbers and select optional or required and save your settings.
12. Go back to SMSBump Instructions. Copy and Paste text on the store
13. Go back to store>Manage Languages and search at the top for the Phone label.
14. Paste the information provided by SMSBump into the field.
a. { Phone number and email for exclusive offers. }
15. Your page should look like the one below. This is where your customers will share their phone numbers for texts.
16. Next go to Privacy Policy. You can go back to your SMSBump instructions and copy and paste the necessary language to put on your store.
17. Go back to Shopify Store>Settings>Legal>Privacy Policy
18. Paste provide text into the field as instructed and Save Settings.
a. { Text Marketing and Notifications: By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Msg & Data rates may apply. For more info view our Terms of Service.}
19. Check out Footer Language
20. Go to theme settings>actions and select Edit Languages.
21. Select Checkout and Systems and search for the phrase Checkout Shop Policy.
22. Paste the data in the field and Save Settings
a. {I consent to receive recurring automated marketing by text message through an automated text dialing system. Consent is not a condition to purchase. STOP to cancel, HELP for help. Message & Data rates may apply. View Privacy Policy.}
23. Below is what you should see on your store
24. Enable Quiet Hours. Important!
25. Set up Complete. Enjoy!
AUTOMATION SETUP
SMS - Abandoned Cart
1 (Send after 15min)
Hey {FirstName}, it looks like you left something in your cart. Don't miss out on the [product name] - it's going fast! Click here to finish your purchase: {AbandonedCheckoutUrl}. If you have any questions or need help, just reply to this message and we'll be happy to assist.
2 (Send after 2 Hours) - Add a 10% Discount
Hi {FirstName}, we noticed that you left some items in your cart and we don't want you to miss out on any of them! Click here to complete your purchase and get [product name] with a 10% Discount using the Code „{DiscountCode}“: {AbandonedCheckoutUrl}. If you have any questions, just reply to this message and we'll be happy to help.
3 (Send after 20 Hours) - Add a 20% Discount
Hey {FirstName}, it looks like you left a few items in your cart. Don't miss out on the [product name] - it’s going fast! Click here to finish your purchase with a 20% Discount using the Code „{DiscountCode}“: {AbandonedCheckoutUrl} . If you have any questions or need help, just reply to this message and we'll be happy to assist.
SMS - Product Upsell Sequence
1 (Send after 1 Hour)
Hey {FirstName}, thanks for your recent purchase of [product name]! We hope you're enjoying it. We noticed that you might also be interested in {RecommendProductName}. It's a great complement to [product name] and we think you'll love it. Click here to check it out: {RecommendProductUrl}. If you have any questions, just reply to this message and we'll be happy to help.
2 (Send after 12 Hours)
Hi {FirstName}, just wanted to remind you about the great deal we're currently offering on {RecommendProductName. It's a perfect complement to your [product name] and we think you'll love it. Plus, use code {DiscountCode} at checkout to save an extra [discount amount] on your purchase. Click here to check it out: {RecommendProductUrl}. If you have any questions, just reply to this message and we'll be happy to help.
SMS - Customer Winback Sequence
1 (Send after 30 Days)
Hey {BillingFirstName}, we noticed that it's been a while since you purchased from our store. We miss you! To show you how much we value you, we're offering a special deal just for you - use code {DiscountCode} at checkout to save [discount amount] on your next purchase. Click here to check out what's new: {SiteUrl}. We hope to see you back soon!
2 (Send after 10 Days)
Hi {BillingFirstName}, we hope you're doing well. We just wanted to remind you about the special deal we're offering to bring you back to our store - use code {DiscountCode} at checkout to save [discount amount] on your next purchase. We've got some new arrivals that we think you'll love. Click here to check them out: [link to the store]. We hope to see you back soon!
Website Pages
Privacy Policy
(YOUR BRAND NAME HERE) is compliant with The General Data Protection Regulation (GDPR) (EU) 2016/679.
It means that we are open about our methods of tracking and use of the visitors’ data, and you can freely check what exactly we’re doing to it.
At www.yourbusinessemail, we collect:
- Your name and surname
- Your email address
- Your physical address
- Your phone number
- The data about the browser and device you use to view the store
- The way you navigate the store
We gather your contact details because they are necessary to accept and process your orders, and to make sure you’ve got your packages.
We gather the details of your technical equipment and on-site behavior to make our store more user-friendly, and to personalize our store services for you (for example, to automatically switch the store to the mobile version.)
Our store works with outer companies that help us provide the best service for you, and these third parties also use some of the personal details you’re leaving. We limit the data they can access to only what is necessary for them to perform their obligations.
Payment services use your credit card number, your name, and surname to verify and process your payments for our products
Our manufacturers and stockkeepers use the data of your order contents to assemble the necessary package for you
Postal services use your first name, last name, and physical address to arrange product delivery for you
Mass mailing services use your email address to send you emails (if you have subscribed for them)
If you keep browsing our website after reading this Privacy Policy, you give us consent to use your details for the purposes explained above.
If you don’t agree to these terms, please leave the website.
You can email us and ask:
- To receive a copy of your details we have collected
- To delete your details from our system
- To withdraw your consent (if you previously agreed to provide us with the data, but then changed your mind)
We are doing our best to guarantee the security of your details while keeping and using them.
Thank you for your cooperation!
Returns & Refunds
Order cancellation
All orders can be canceled until they are shipped. If your order has been paid and you need to change or cancel it, you must contact us within 12 hours. Once the packaging and shipping process has started, it can no longer be canceled.
Refunds
We offer a 100% money-back guarantee on all products that are defective or damaged during shipping. Just let us know and we will provide a return address and a replacement or refund as preferred.
If you are unsatisfied with your order – please contact our support and we will do our best to help you out!
Customers will be responsible for paying return shipping costs.
We do not issue the refund if:
your order does not arrive due to factors within your control (e.g. providing the wrong shipping address)
*You can submit refund requests within 15 days after the guaranteed period for delivery (45 days) has expired. You can do it by sending a message on Contact Us page.
Terms Of Service
We provide services to you subject to the notices, terms, and conditions outlined in this agreement. Besides, you will obey the rules, guidelines, policies, terms, and conditions applicable to such services before you use them. We reserve the right to change this site and these terms and conditions at any time.
Before proceeding, please read this agreement because accessing, browsing, or otherwise using the Site indicates your agreement to all the terms and conditions in this agreement.
You shall not upload, distribute, or otherwise publish through this Site any Content, information, or other material that (a) includes any bugs, viruses, worms, trap doors, Trojan horses, or other harmful code or properties; (b) is libelous, threatening, defamatory, obscene, indecent, pornographic, discriminatory, or could give rise to any civil or criminal liability under the laws of the U.S. or the laws of any other country that may apply; or (c)violates or infringes upon the copyrights, patents, trademarks, service marks, trade secrets, or other proprietary rights of any person. www.yourbusinessdomain may give you an account identification and password to enable you to access and use certain portions of this Site. Each time you use a password or identification, you are deemed to be authorized to access and use the Site in a manner consistent with the terms and conditions of this agreement, and
www.yourbusinessdomain has no obligation to investigate the source of any such access or use of the Site.
By accepting these Terms of Use through your use of the Site, you certify that you are 18 years of age or older. If you are under 18 years old please use this Site only under the supervision of a parent or legal guardian. Subject to the terms and conditions of this agreement, hereby grants you a limited, revocable, non-transferable, and non-exclusive license to access and use the Site by displaying it on your Internet browser only for shopping and not for any commercial use or use on behalf of any third party, except as explicitly permitted by
www.yourbusinessdomain in advance. Any violation of this Agreement shall result in the immediate revocation of the license granted in this paragraph without notice to you.
Unless explicitly permitted by our company in advance, all materials, including images, text, illustrations, designs, icons, photographs, programs, music clips or downloads, video clips, and written and other materials that are part of this Site (collectively, the “Contents”) are intended solely for personal, non-commercial use. You may not make any commercial use of any of the information provided on the Site or make any use of the Site for the benefit of another business. We reserve the right to refuse service, terminate accounts, and/or cancel orders at its discretion, including, without limitation, if we believe that customer conduct violates applicable laws or is harmful to our interests. You may not reproduce, distribute, display, sell, lease, transmit, create derivative works from, translate, modify, reverse-engineer, disassemble, decompile, or otherwise exploit this Site or any portion of it unless expressly permitted by our company in writing.
You will be solely responsible for all access to and use of this site by anyone using the password and identification originally assigned to you whether or not such access to and use of this site is authorized by you, including without limitation, all communications and transmissions and all obligations (including without limitation financial obligations) incurred through such access or use. You are solely responsible for protecting the security and confidentiality of the password and identification assigned to you. You shall immediately notify
www.yourbusinessdomain of any unauthorized use of your password or identification or any other breach or threatened breach of this Site’s security.
Shipping & Delivery
FREE SHIPPING
We are glad to bring our customers great value and service. That’s why we provide free shipping from our warehouses in Europe & USA by FedEx, USPS, DHL, and DPD.
SHIPPING TO OVER 200 COUNTRIES
We are proud to offer international shipping services. However, there are some locations we are unable to ship to. If you happen to be from one of those countries we will contact you.
LOST/MISSING PACKAGES
(YOUR BRAND NAME HERE) are not liable if the incorrect address is placed during the checkout process. Please make sure that your billing and shipping address are correct before processing your order. If we have made an error we will fully take responsibility for the original order that was made for you at no charge.
CUSTOMS
We are not responsible for any custom fees once the items have shipped. By purchasing our products, you consent that one or more packages may be shipped to you and may get custom fees when they arrive in your country.
SHIPPING TIME
Shipping time varies by location. These are our estimates:
Max delivery time – 20 business days.
*This doesn’t include our 1-3 day processing time.
*All shipping times exclude clearance/customs delays
TRACKING INFORMATION
You will receive an email with a tracking number once your order is shipped but sometimes due to free shipping tracking is not available.
MY TRACKING SAYS “NO INFORMATION AVAILABLE AT THE MOMENT”.
For some shipping companies, it takes 1-5 business days for the tracking information to update on the system. If your order was placed more than 5 business days ago and there is still no information on your tracking number, please contact us.
WILL MY ITEMS BE SENT IN ONE PACKAGE?
For logistical reasons, items in the same purchase will sometimes be sent in separate packages, even if you’ve specified combined shipping.
If you have any other questions, please contact us and we will do our best to help you out.
Our Story
(YOURSTORENAME). is one of the world's leading online fashion brands that specialize in (YOUR NICHE). We are a fast-growing fashion company because we always put the customer first. A customer-centered shopping experience has always been our main goal, and we pride ourselves in the comprehensive policies that have put us in a realm above and beyond the industry of fashion. Here at **(YOURSTORENAME).**we believe in passing along deeply thoughtful fashion designs to our customers so they can make a bold fashion statement
Our company is built on three core principles:
- Excellent designs
- Unique 1 off designs
- Excellent customer service
We believe that serving our customers upholds a responsibility to ensure that they are satisfied with their purchases. We will do our best to make sure that our customers are happy. We believe we can create a good impact in the fashion industry forever by focusing on our customers' thoughts.
We're glad you've found your way to our online fashion store We hope you'll be back often and spread the word to all your friends! Shop with us today and see the**(YOURSTORENAME).**difference.
FAQs
What comes in the DIGITAL Pack?
You will get the following:
High-quality Unique Lightroom presets
5 presets
Lifetime access to all updates and new icons
2. How do I receive the digital Pack?
After purchase, you will receive a Dropbox link in your email order confirmation which will enable you to download the digital pack
3. How do I add the presets to my images
For step-by-step instructions please click here
4. How do I receive updates & new icons?
When we add presets or make any updates, this will be added to the Dropbox folder which you will have access to
You will also receive an email about any updates so you will always be kept in the loop
5. How do I get in contact with you?
Please contact us at the following email address:
Alternatively, please feel free to drop us a message on Instagram
Google Ads Search Ads, Shopping Ads, and Performance Max
Google Ads is a powerful tool for businesses looking to increase their online presence and drive sales. However, it can be overwhelming for beginners who are just getting started. In this tutorial, we'll walk you through the process of setting up and optimizing three types of Google Ads campaigns: Search Ads, Shopping Ads, and Performance Max.
Pre-launch Checklist: Before launching any Google Ads campaign, there are a few things you need to do to ensure that you're set up for success. Here's a detailed pre-launch checklist:
Get Keywords Everywhere and purchase some credits: https://keywordseverywhere.com/
Create a Google Ads account
Create a Google Analytics account and integrate it with Shopify
Create a Merchant Center account
Set up the Google Sales Channel on Shopify
Set up shipping settings on Shopify (we recommend offering free shipping)
A Few Extra Pre-Start Recommendations: In addition to the pre-launch checklist, here are a few extra recommendations to help you get started:
Use Keywords Everywhere and research some keywords for your search campaign. We recommend targeting keywords with a search volume between 1,000 and 20,000 searches per month. Avoid targeting keywords with very high search volumes, as this can quickly deplete your budget.
Optimize your product titles and descriptions for SEO. Include your target keywords in your titles and descriptions to improve your relevance score and rank higher in search results.
Testing and Scaling (Search Ads): Once your search campaign is up and running, it's important to continually test and optimize your keywords. Here's what you need to do:
Run your initial keywords campaign and turn off anything that spends your break-even point without making a sale.
Keep cycling new keywords.
Monitor your search terms. Exclude search terms leaking money and add profitable search terms as new keywords in a new ad group.
Keep testing and increase the budget on your most profitable keywords, according to ROAS. Keep in mind that you'll reach a plateau after which it will be hard to increase your budget even further since there is a limit on the monthly search volume for each keyword.
Testing and Scaling (Shopping Ads): Shopping Ads take longer to optimize than search ads, so it's important to be patient and let your ads run for at least 7 days before making any changes. Here's what you need to do:
Turn off anything that spends your break-even point without making a sale.
Only make changes once a week!
After the first week of spending, increase your bid by 20% on anything profitable and decrease your bid by 20% on anything that is unprofitable in the last 7 days.
Keep monitoring search terms, and exclude unprofitable search terms that may be leaking money.
Performance Max: If you're a beginner looking to start a Google Ads campaign in 2023, we recommend starting with Performance Max. Here's what you need to know:
Assets: To start a Performance Max campaign, we recommend that you have the following assets:
3 different sized logos of your company
5 video ads with different formats (mix of vertical and square aspect ratios)
15 picture ads with different formats (mix of vertical and square aspect ratios)
Campaign Setup:
If you’re starting with a fresh Google Ads account with no data, I’d recommend you start by optimizing for Conversions as opposed to conversion value.
When setting up your ads, fill in with at least 5 headlines, 5 long headlines, and 5 descriptions. When doing so, try to use as many relevant keywords to your target audience as possible as this will be an important point of intelligence for the machine learning system that guides delivery in a Performance Max campaign.
Make sure to set up an audience signal with as many relevant data points to your target audience as possible, such as demographics, search interests, and general interests.
When doing targeting for a new offer I’d recommend that you start by keeping your target as narrow as possible: start with the best possible pocket of your audience and then expand once you have data, as this will help Google’s machine learning system to optimize based on the data that you gather from existing conversions.
Once you start running your Performance Max campaign, remember to let it run for at least a week before making changes. Performance Max is heavily based on machine learning and making changes too early will compromise the learning phase.
YOUTUBE ADS TUTORIAL
Before starting
Targeting options recap:
Very similar to Facebook
You can target specific YouTube channels and videos
You can target specific keywords
You can create audiences based on the search intent
You can use audience targeting (in the market, life events, affinity, remarketing)
Bidding Strategies
Automatic Bidding / Maximise conversions
Google will deliver as many conversions as possible based on your budget
Good to warm up your account
Target Cost per Action (TCPA)
Google will do its best to deliver conversions accordingly to your TCPA
If TCPA is too low, the budget will not be spent
Preferred method
Campaign 1: Product and brand consideration
Campaign
Campaign type: Video
Campaign Subtype: Influence consideration
Click “Continue”
The campaign daily budget should be $5/day for the first week, after the week optimize the campaign and increase the budget upto $20
Choose location and language
Ad group
Define demographic
Define audience segments
You can define keywords and placements as well in another ad group
Maximum bidding should be 0.10 - 0.15(Increase bidding if it doesn’t work)
Ad
Video ad format skippable in-stream ad and In-feed video
We suggest a skippable in-stream ad and try to add a call-to-action and headline to it.
Campaign 2: Sales
Campaign
Keep only add to basket, begin checkout and purchases as goals in the campaign
Click “Continue”
Bid Strategy TCPA
Add daily budget
Select locations and languages
Add extensions - Sitelink extension
Ad group
Define demographic
Define audience segments
You can define keywords and placements as well in another ad group
You can target specific channels or videos
Ad
Video ad format skippable in-stream ad and In-feed video
We suggest a skippable in-stream ad and try to add a call-to-action and headline to it.
Suppliers & Logistics
Dropshipping Suppliers
CJ Dropshipping
Wiio
Yakyoffy
HyperSKU
Alibaba Dropshipping
uDroppy
Zendrop
Bulk-Ordering Suppliers
Alibaba
Common Questions When Bulk Ordering
What are the benefits of ordering in bulk?
Increased product quality
Decrease COGS
More control of the supply chain
Decreased shipping times
Can create custom bundles/offers
What are the downsides of ordering in bulk?
Risk
When do I order in bulk?
2-4 weeks of consistent sales
Depends on your risk tolerance as well
How much do I order in bulk?
Depends on risk tolerance and the current volume
Project how much stock you’ll need for around 3 weeks and go from there
Start with a small order in case your store dies out
As your brand grows and becomes more confident, make bigger orders
Fulfilling Orders When Bulk Ordering
There are 3 different methods of fulfillment that I’ve used when bulk ordering
3PL (in China)
Takes care of IOSS for you
Great communication
More expensive than usual
I used Ecommops
Private Agent Warehouse (pre much a smaller 3PL in China)
Great communication
A bit cheaper
Can’t take care of IOSS
In-house fulfillment (fulfilling from my location)
Full control of the supply chain
Faster shipping (3-5 days to USA)
Easier to create different bundles/offers
Doesn’t take that much time, a lot cheaper than a 3PL in the USA
BRANDING TUTORIAL
In today's digital age, branding is essential for any business to stand out from the competition. A strong brand can establish trust with customers and create a lasting impression in their minds. In this tutorial, we will cover both digital and physical branding assets to help you create a strong brand identity for your business.
Digital Brand Assets
How to choose your brand name: Your brand name should be unique, memorable, and easy to pronounce. You can use online tools like namelix.com to generate brand name ideas based on your preferences.
How to choose your colors: Colors play a vital role in brand recognition. Choose colors that align with your brand values and personality. You can use websites like colors. co to create a color scheme for your brand.
Picking your brand identity: Your brand identity includes your logo, typography, and other visual elements that represent your brand. Hire a designer to create a professional-looking brand identity that aligns with your brand values.
Customer support branding: Your customer support team should represent your brand's values and personality. Train them to use your brand's tone of voice and handle customer queries professionally.
Branding your creatives: Create branded graphics, images, and videos that reflect your brand's values and personality. Hire a content creator or influencer to create engaging content for your brand.
Physical Brand Assets
Packaging branding: Your product packaging should be visually appealing and reflect your brand's personality. Hire a designer to create a branded package design that aligns with your brand identity.
Thank you cards: Include branded thank you cards in your product packaging to show your customers that you appreciate their business.
Bags & Gifts: Consider including branded bags or gifts with your product packaging to create a memorable customer experience.
Product branding: Ensure that your products reflect your brand's values and personality. Consider including your brand's logo on the product or packaging.
Manual branding: Create a branded manual or instruction guide for your products that reflects your brand's values and personality.
Phone Welcome Message
Get a phone number online: Choose an online service provider to get a phone number for your business.
Get royalty-free music online: Use websites like royalty-free-music.com to get background music for your phone welcome message.
Hire anyone from Fiverr to do the voice-over: You can hire a freelancer from Fiverr to record a professional-sounding phone welcome message.
If you have the budget, hire a VA online to answer the phone calls: Consider hiring a virtual assistant to handle customer queries and answer phone calls on behalf of your business.
Useful Links
Brand Name Generator: www.namelix.com
Color scheme: www.coolors.co
Royalty-free music: www.royalty-free-music.com
Freelance marketplace: www.fiverr.com
In conclusion, building a strong brand identity takes time, effort, and investment. By using these tips, you can create a brand that stands out from the competition and resonates with your customers.
VIRTUAL ASSISTANTS
(FIND, HIRE & TRAIN VAs)
When should you hire a Virtual Assistant
1. Consistent Sales
Min. 5-10 Orders per Day
2. Profitability
Your Profit Margin is enough to generate an Extra Income
3. Ready to Scale Your Business
You want to spend your time learning about scaling and growing your business instead of having time-consuming tasks that won’t help you move forward.
4. Acquire Know-How
You feel like some skills are missing in your Business like negotiating with suppliers, better customer support, or better graphics for your store.
5. Work-Life-Balance getting out of hand
You’re spending more time in front of your screen than with your Friends & Family. You have to free up some time.
What A Virtual Assistant can do for You
1. Order Fulfillment
The VA makes sure that your orders get fulfilled every day and tracking numbers are sent to the customers
2. Customer Support
The VA will answer all your Emails, DMs & Comments on Social Media Platforms, or Live Chat questions coming from customers
3. Store Management
The VA can create a Store for you, do the Product Research, Manage Paypal & Stripe Cases, Stay in Touch with the Supplier, set up Social Media Pages, and Run Ads
4. Random Tasks
You can ask a VA for any task you feel he’s qualified to do (e.g. managing finances)
Where to Hire a Virtual Assistant
1. Upwork
2. Fiverr
Costs of Hiring a Virtual Assistant
Average Costs per month: $300-500 for Order Fulfillment & Customer Support
Choosing the Right Candidate
1. Add Task to Listing
Add a Question like «What’s 2+2?» to the listing to see if the applicants read the listing
2. Experience & Availability
Check for the Skills & Experiences of the applicants. Shopify or Customer Support is preferred. How much time can they invest? How good is their English? Check previous reviews or their portfolio if provided.
3. Soft Skills
Communication, Trust, Loyalty, Likeability, and General Intelligence
How To Train Your Virtual Assistants
1. Be There for Them in the Beginning
Invest your time, in the beginning, to show your Virtual Assistants exactly what you expect. Low expectations in the first Week.
2. Be Approachable and Open to Questions
Create an environment where your VAs know that they can ask you questions whenever needed. Discuss all the DO’s and DONTs for Your Business (e.g. what Authorities they have, letting them know what important policies you are following)
3. Control the Work
Set Deadlines, check the Work done & give Feedback. Discuss How the Reporting should be (Daily, Weekly, or Monthly).
Where to Be Careful
1. Credit Card Details
Use Debit Cards, Follow Transactions in the Beginning
2. Logins
Create New Passwords, Add them as Staff Members (Shopify, Limited Permissions)
3. Follow The Work Done
Check if Emails are correctly replied to, Orders Fulfilled in the right way and consistently (Double Check Numbers).
Monazar Marketing Virtual Assistants
Benefits - www.monazar.com/vas
1. Shopify-Trained, Reliable Virtual Assistants
2. Easy Payment
3. Having Mohamed as a Contact Person for questions and
uncertainties
4. 7-Day Money Back Guarantee
5. Free Customer Support Template
How to Get Organized – Tools to Use
1. Trello
Helps with Managing Tasks and Projects
2. Whatsapp / TelegramUse for Daily CommunicationHow to Find a Winning Product on TikTok Organically - Step by Step
Find a Winning Product on TikTok Organically
Step 1: Search for "Tiktok Made Me Buy It" and filter the videos to the most popular/most engaged of the week. This will weed out all of the saturated and old products.
Step 2: Click on all the top video products that you notice and see how many views they are getting. Monitor their engagement levels, see if they have a functioning store, and check if they are still uploading consistently and frequently. If they are still posting and have positive engagement, the odds are they are generating sales.
Step 3: Look for videos that have hit over 1 million views and under 10 million, as this leaves plenty of room for you to come in. Videos with hundreds of thousands of views are also sweet spots.
Step 4: Search for the product niche hashtag on TikTok to see how many views that niche is getting and if it is popular.
Step 5: Make sure the niche is getting tens, if not hundreds, of millions of views on multiple videos.
Step 6: Search for the product on AliExpress and begin promoting once the profit margins align. Profit margins must be above 40%.
How to Create Organic Content That Will Go Viral on TikTok
Step 1: Replicate your competitor's most viral video.
Step 2: Introduce trending sounds and hashtags to your content.
Step 3: Ensure that the camera quality is decent. Use TikTok's enhancing effect to make your video appear of higher quality.
Step 4: Remake sounds and focuses on creating good, satisfying sounds.
Step 5: Keep your videos at a good pace.
Step 6: Edit your videos on TikTok, as TikTok pushes out videos edited on their platform.
Bonus: TikTok is pushing longer videos (15-45 seconds). Horizontal videos are also going to become a thing, so make sure to implement some of those.
Mistakes to Avoid on TikTok Organically
Avoid engaging with your account.
Avoid stealing other people's content.
Avoid buying followers.
Avoid being inconsistent.
How to Analyze Your Content/Account
- Your account should be growing.
- Views should be at least over 200 in the first 48 hours
- Your followers should be growing.
- Like the view, the ratio should be no higher than 1/50.
- Your comments should be positive.
It takes 2 weeks, sometimes more, of uploading every day to hit the algorithm and go viral. It takes time. Always be consistent and keep testing products out.
About Hanii
I'm hanii a creative coder, blogger, and self-proclaimed develope.